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ChecklistGoogle Ads

Google Ads Launch & Optimisation Checklist

Everything to verify before launching a Google Ads account — and the weekly routine after launch.

What this resource covers

A pre-launch and post-launch checklist for Google Ads: account structure, conversion tracking accuracy, negative keyword hygiene, bidding choices, landing page alignment, and the weekly optimisation loop we follow on managed accounts.

  • Conversion tracking and GA4 import verification
  • Account and campaign structure decisions
  • Keyword match type and negative keyword setup
  • Ad copy, assets and extension standards
  • Landing page and offer alignment
  • Budget pacing and bid strategy selection
  • Weekly and monthly optimisation routine

Who it's for

Businesses launching Google Ads or auditing an account that is spending without clear returns.

Related services

Google Ads Management

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