Healthcare
Multi-location clinic group (name withheld)
A local SEO and appointment-generation engagement for a multi-location clinic group, focused on Google Business Profile, location pages and patient trust.
Client identity and performance figures are withheld until written approval is received.
Project overview
A clinic group with several branches needed each location to be findable for its own neighbourhood searches rather than competing with itself. Client identity and performance figures are withheld pending approval.
Client objective
Increase appointment enquiries from local search for each branch, without cannibalising the other branches' visibility.
The challenge
One generic 'contact us' page served every branch, Google Business Profiles were incomplete or duplicated, and reviews were unmanaged.
Initial situation
- •Duplicate and unverified Google Business Profile listings
- •No branch-specific pages or NAP consistency
- •Appointment enquiries arriving by phone with no tracking
- •Inconsistent clinic hours across directories
Research
- Local pack visibility audit for every branch neighbourhood
- Citation and NAP consistency audit across major Indian directories
- Patient question mining from search queries and call recordings
- Competitor local pack and review-velocity benchmarking
Marketing strategy
- One genuinely useful page per branch — services, doctors, timings, directions, parking
- Google Business Profile as a first-class channel, not a one-time setup
- Content answering real patient questions rather than generic health filler
- Call and form tracking so local SEO can be judged on enquiries, not rankings
Execution timeline
- 01
Cleanup
Duplicate listings resolved, NAP standardised, categories and services corrected.
- 02
Branch pages
Unique branch pages built with schema, directions, and department detail.
- 03
Content
Patient-question content published and internally linked to the relevant branches.
- 04
Reviews
Ethical review request workflow introduced at point of care.
- 05
Measure
Call tracking and form events wired into GA4 for per-branch reporting.
Channel strategy
Creative strategy
Clinical photography and doctor profiles used to build recognisable trust signals, kept strictly factual and compliant with healthcare advertising norms.
SEO strategy
Branch-level location pages, LocalBusiness schema, internal linking from service and condition content, citation cleanup and ongoing Google Business Profile management.
Google Ads strategy
Radius-targeted search campaigns per branch with location extensions and call-only campaigns during clinic hours.
Meta Ads strategy
Limited use — awareness campaigns for new departments only, kept separate from performance measurement.
Website strategy
Branch pages with structured data, faster mobile load, and appointment CTAs that work equally well for call-first patients.
Lead generation strategy
Appointment forms and tracked phone numbers per branch, so demand can be attributed to the correct location.
Services provided
Deliverables
- Google Business Profile audit and remediation
- Branch location pages with LocalBusiness schema
- Citation and NAP cleanup
- Patient-question content plan
- Per-branch call and form tracking
Before & after
We publish only verified numbers. Entries marked as pending will be updated once the client approves the figures for publication.
| Metric | Before | After |
|---|---|---|
| Local pack visibility | Pending client verification | Pending client verification |
| Appointment enquiries per branch | Pending client verification | Pending client verification |
| Verified Google Business Profiles | Pending client verification | Pending client verification |
Results
- Each branch now has its own discoverable, factual page and profile
- Enquiries measurable per branch instead of in aggregate
- Published performance figures pending client approval
Key learnings
- •Local SEO for multi-location businesses is an operations problem as much as a marketing one
- •Review velocity matters more than review count in competitive neighbourhoods
- •Untracked phone enquiries hide most of the real result
Client testimonial
Awaiting the client's written testimonial. We do not publish testimonials that have not been given and approved by the client.
Get Similar Results for Your Business
We will map the channels, the measurement and a realistic timeline for your business.
Digital marketing for Healthcare
Ethical, high-trust marketing for hospitals, clinics, and doctors.
Explore the Healthcare playbookHow engagements are priced
Scope, channels and reporting explained, with a custom quote for your goals.
See pricingMore case studies
Hyderabad residential developer (name withheld)
A full-funnel lead generation engagement for a Hyderabad residential project — search, social, landing page and WhatsApp qualification working as one system.
E-commerceD2C e-commerce brand (name withheld)
A performance marketing and product-page SEO engagement for a direct-to-consumer brand scaling beyond marketplace dependency.