Real Estate
Hyderabad residential developer (name withheld)
A full-funnel lead generation engagement for a Hyderabad residential project — search, social, landing page and WhatsApp qualification working as one system.
Client identity and performance figures are withheld until written approval is received.
Project overview
A residential developer selling apartments across two Hyderabad micro-markets engaged Upgrade Marketing to replace scattered agency campaigns with a single, measurable acquisition system. The client name and campaign figures are withheld until written approval is received.
Client objective
Generate qualified site-visit requests at a predictable cost per lead, and give the sales team a clear view of which channel and which creative produced each enquiry.
The challenge
Enquiries were arriving from multiple sources with no attribution, lead quality was inconsistent, and follow-up happened hours after a prospect filled a form.
Initial situation
- •Multiple ad accounts running without shared conversion tracking
- •Landing pages hosted separately from the main website, with no analytics
- •No Google Business Profile optimisation for the project locality
- •Manual lead follow-up over spreadsheets
Research
- Keyword and locality demand mapping for the project's catchment areas
- Competitor ad and landing page teardown across Search and Meta
- Audit of historic enquiry data to define what a qualified lead actually looks like
- Interviews with the sales team on objections heard on calls
Marketing strategy
- One conversion measurement layer across GA4, Google Ads and Meta before any spend change
- Separate campaign structures for high-intent search and discovery-led social
- A single fast landing page per project with consistent forms and WhatsApp fallback
- Locality-level SEO pages to build compounding organic enquiries alongside paid
Execution timeline
- 01
Measurement
Conversion tracking, GA4 events and CRM hand-off implemented and validated end to end.
- 02
Foundation
Landing pages rebuilt for speed and clarity; forms shortened; WhatsApp click-to-chat added.
- 03
Launch
Search campaigns on purchase-intent queries; Meta campaigns on video walkthroughs and floor plans.
- 04
Optimise
Weekly creative and keyword reviews, negative keyword pruning, audience refinement.
- 05
Scale
Budget shifted to the channels and creatives producing verified site visits.
Channel strategy
Creative strategy
Walkthrough video, floor-plan carousels and location-benefit statics, each mapped to a funnel stage so that discovery creatives and closing creatives were never judged on the same metric.
SEO strategy
Locality and configuration landing pages, internal linking from the project hub, technical clean-up, and a fully optimised Google Business Profile with regular posts and photos.
Google Ads strategy
Tight search campaigns on configuration + locality + budget queries, aggressive negative keyword hygiene, call and form conversions valued separately, plus a controlled Performance Max test.
Meta Ads strategy
Broad-to-narrow prospecting with video creative, retargeting segmented by page depth and video watch time, and click-to-WhatsApp campaigns for instant qualification.
Website strategy
Consolidated landing pages onto the main domain for SEO equity, cut page weight, and made the enquiry form the clearest element above the fold on mobile.
Lead generation strategy
Every lead tagged with source, campaign and creative; WhatsApp used for first-touch qualification; sales notified instantly rather than in a daily digest.
Services provided
Deliverables
- Conversion tracking and GA4 event architecture
- Project landing pages
- Search, Performance Max and Meta campaign builds
- Creative production plan
- Locality SEO pages and Google Business Profile optimisation
- Weekly performance reporting dashboard
Before & after
We publish only verified numbers. Entries marked as pending will be updated once the client approves the figures for publication.
| Metric | Before | After |
|---|---|---|
| Cost per qualified enquiry | Pending client verification | Pending client verification |
| Site-visit requests per month | Pending client verification | Pending client verification |
| Landing page load time | Pending client verification | Pending client verification |
| Lead response time | Pending client verification | Pending client verification |
Results
- Attribution in place: every enquiry traceable to channel, campaign and creative
- Enquiry flow consolidated into one measurable funnel
- Numerical performance figures are withheld until the client approves publication
Key learnings
- •Fix measurement before touching budget — otherwise optimisation is guesswork
- •Lead quality improves faster from better qualification than from more spend
- •Speed of first response is often the highest-leverage variable in real estate
Client testimonial
Awaiting the client's written testimonial. We do not publish testimonials that have not been given and approved by the client.
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